Hopeless Lingerie has been creating dark, modern, and romantic lingerie since 2008. Owner and designer Gabrielle Adamidis established the brand after studying fashion, art history, and film, and with the help of her sister Dominique built Hopeless into an internationally recognized brand.
Hopeless Lingerie is designed for late night horror movie marathons, daytime choose your own adventures, and 24-hour self-indulgence. Following no rules or trends, inspiration for each collection usually involves B-Grade horror movies, volcanoes, glaciers, and creatures living in the great depths of the ocean. Favouring soft bamboo jersey, provocative sheer mesh, and the colour black, the designs are conceived through the use of line and geometry, to accentuate curves and reveal skin with cutout details. Deadstock fabric features heavily in every Hopeless collection, saving that which would otherwise be destined for landfill by other designers.