la fille d'O is a Belgian-based, independent lingerie label founded in 2003 by Murielle Victorine Scherre. Read any interview with Murielle or peruse her photography and it's immediately evident she has always been incredibly true to her craft and has never compromised in her dedication to keeping it real. Murielle once said in this interview with The Lingerie Journal: "I love reality. I see so much beauty in it on a daily basis. I feel fooled with all this touching up and improving the goodness that surrounds us. It bores the hell out of me. I want to see the bruises on your skin because it make me happy to see you are out there and it makes me curious to know how you got them. I am interested in women and I like showing women I find beautiful and interesting." Nuff said.