La fille d’O started as a lingerie brand but has become somewhat of a religion. As a woman I felt unheimlich when looking at ‘modern’ lingerie and women in media who were presented to me as role models. This image of the woman felt very out of date and uninteresting for such a innovating business. I myself find true inspiration, one that satisfies my hunger, with the women surrounding me: intelligent women driven by their curiosity and lust for life. Women you don’t see in the media. I didn’t long for vague instructions from a religious point of view but a guide line by women who lived truly. By sharing their stories I hope other women will find the courage to throw off that heavy shell of doubt and shame. La fille d’O is a safe haven where you’re invited to develop your true self.